AI AGENCY GROWTH COACHING FOR FOUNDERS WHO WANT TO WIN IN BUSINESS AND LIFE.

I help AI Services Agency founders grow a $1.5m – $2m+ business with a strong team, smooth operations and a thriving company that no longer completely depends on them, all while enjoying life in the process.

I don’t do group coaching, or “online courses” – we just work together 1-1 every week and execute on your vision really fast.

“We couldnt have achieved rapid, stable growth without Hursh in such a short time…”
Sam C
– AI Advancements

You’re building an
AI services agency. You have 7 figure + ambitions and have a bit of momentum.

The demand for your services is growing.

But the operational reality? Lack of clarity, the feeling of chaotic, growth bottlenecks, team issues, inconsistent revenue, and the constant feeling that you’re stuck instead of leading it to the level you want.

You don’t need a course, another marketing channel, random mastermind, or fluffy “business coach.”

You need someone who has built a seven-figure agency business from scratch, built an elite team, taken time off and exited cleanly — and then helped another AI agency more than double in just six months.

This is founder-to-founder coaching for the few who want to grow meaningfully, build properly, and enjoy the process and their life while doing it.

What We Work On

Step ZERO:

Clarity: The Business and Life You Actually Want

Before strategy, hiring, systems, or growth — we get clear on you.

We define the exact outcomes you want in:

  • Business growth
  • Lifestyle design
  • Health, happiness and personal performance
  • Your role inside the company
  • Build a vision around your eventual exit or transition

No fluff, no generic “goal setting.”

Just honest, grounded clarity about the business and life you want.

From there, we engineer everything backwards.

Once this is sorted...we work on...

1
Sales & Marketing Strategy

Market positioning, service design, outbound, authority, client retention and expansion.

We work toward a clear, strong pipeline that removes guesswork and consistently brings in the right clients that you want to service.

2
Service Delivery & Business Systems

How to deliver elite results for your clients through clearly defined services and value propositions without the founder being the bottleneck.

Tight operations. Less stress. More margins.

3
Org Chart & Leadership Structure

We design the right roles, reporting lines, responsibilities, and leadership rhythms that we work toward throughout your growth journey.

You get clear on the company structure you are building and move toward being the CEO.

4
Recruiting a Winning Team

How to attract, assess, hire, and develop true A-players that deliver great work, make clients happy and YOU enjoy working with and can trust with the growth of the business you are building.

5
Engineering Strong Cashflow

Pricing models, capacity planning, utilisation, resourcing, forecasting, strong margin discipline.

Building a simple and real financial backbone, not “hope and vibes.

6
Charging What You’re Worth

Creating and communicating premium value so clients don’t question your prices — they justify it to their stakeholders and board.

Raise prices. Increase margins. Work with better clients.

7
Team Culture & Performance

The rituals, expectations, and communication rhythms of a high-performing, high-trust team. A team that is values aligned and performs without needing constant management.

8
Founder Performance & Life Design

Finally, the systems, habits, boundaries, and personal operating rhythm that let you grow the company without burning out and while ENJOYING the journey. Work + health + travel + relationships + joy, all integrated seamlessly.

This is the outcome

A business that:

  • Runs smoothly and more predictably.
  • Makes good money for you and your lifestyle.
  • Is backed by a strong team you trust and enjoy working with.
  • Grows with or without you with clients you love.
  • Sets you up for a clean exit whenever you choose.
  • Lets you enjoy life while growing and scaling — not just after.

This is business coaching and advisory for founders who want the company and the fulfilling lifestyle.

Why am I qualified to help?

This is the part most coaches couldn’t write — because they haven’t done any of it.

I’ve built the exact business I am talking about (and you might want)

  • Started a digital agency with $2000 from scratch in 2016
  • Bootstrapped and scaled 30–40% every year into millions in revenue
  • Took 6–12 weeks off every single year to travel and adventure even while building
  • Stayed extremely healthy, fit, and balanced through the whole process
  • Built a powerful network of mentors, operators, and founders
  • Built an elite team that were a pleasure to work with and enjoyed hanging around
  • Became the highest-rated agency in Australia by 2023 with 230+ 5-star Google reviews
  • Kept profits high the whole time and made some early stage lucrative investments through my network
  • Sold the agency in 2024 in a clean deal to the largest digital agency in Western Australia – Dilate Digital
  • Completed a 6-month handover inside their large agency and learned how the BIG players operate (if that is your goal)

But….not only did I do it –
I enjoyed the entire journey, stayed healthy and didn’t compromise my life…
This was the most important part.

Do you have proof?

AI Advancements Perth – Case Study

From unclear direction to a 7-figure, fast-scaling AI consultancy and services agency – in under 6 months.

When AIA first started working with me, they were talented founders with some business momentum and sitting around 30k – 50k months — but no clear structure, inconsistent revenue, and no real plan for scaling beyond themselves.

In just 6 months

1. Absolute clarity on vision, roles & income

We defined exactly what the founders wanted from the business — financially and personally — and got them onto sustainable, meaningful salaries while still growing toward their long-term goals.

2. A values-driven identity that attracts top talent

We built a clear mission and value set that now pulls in the kind of people and clients they genuinely enjoy working with — a cultural foundation that will compound for years.

3. Revenue more than doubled with strong margins

We engineered pricing, service delivery and definition, and operations to create healthy profitability and take the company to a 7-figure run rate far ahead of schedule.

4. A world-class recruitment engine

Designed their entire hiring process end-to-end – a repeatable template that has already landed two standout senior hires (with one more on the way) and will save them thousands in recruiter fees.

5. A clean, structured services matrix

We decoded everything they deliver and reshaped it into clear sales, operations, and delivery lines — making every service easier to sell, staff, and strategically integrate with the rest.

6. Senior technical leadership hired and onboarded

Two exceptional senior AI engineers/project managers were hired to lead delivery, with a third on the way — giving the founders real leverage and freeing them more from day-to-day execution and unleashing them onto growth.

7. A complete brand refresh

AIA now has a sharper brand, clearer positioning, and a focused direction for their next chapter of growth.

8. A new sales model that positions them as authorities

We installed a consulting-first sales process where AIA is paid for their expertise — increasing close rates and shifting them into a category of one.

9. A future-proof organisational structure

We designed a precise org chart that shows exactly who to hire next, when, and why — giving the founders clarity, confidence, and a roadmap to scale the team with clear decision making boundaries.

10. New website + content strategy underway

We kicked off a strong web and content overhaul with Dilate Digital to match their new identity and position them for bigger clients (coming soon!)…

11. And a full-circle moment…

As AIA outgrew their co-working space, they moved into my old office — a deeply meaningful milestone and a symbolic step into their next level.

The Result

AIA is now a fast-growing, profitable, values-driven AI consultancy and services agency with the team, structure, and systems to grow far beyond the founders — exactly the outcome we set out to build. Now we are building toward a $10-20m valuation.

I’M OPENING SPACE FOR

1-3 MORE AI AGENCIES

I only work with 2–3 agencies at a time.
No exceptions.

I’m building my next business Optiventure full-time — this coaching has almost found me as a project that I am so passionate about.

Because I genuinely enjoy helping agency founders like I was unlock their next levels

If you’re serious about growing fast, building properly, and designing a business that gives you life — not takes it — we should talk.

WHO THIS IS FOR:

Driven AI Agency Founders who:

  • Know they want a 7 figure + agency
  • Want to build a proper team and operations
  • Are done with chaos, burnout, and winging it
  • Want better lifestyle, health, profits and a pathway to an exit
  • Prefer 1:1 guidance from someone who’s done it for real
  • Want a business that grows AND lets them live their life

If this is you, I’m your guy.

HOW I WORK WITH CLIENTS

No "DIY course programs"
No "upsell funnels"
No "group coaching calls"
This is pure, private coaching and advisory.
1:1 AI Agency Founder coaching + Fractional Advisory

We meet every week.

It’s the ideal pace: steady enough to keep you on track, spacious enough to solve the deeper challenges in your business and life.

No two founders are the same – different stages, different pressures, different goals and different strengths + weaknesses.

The weekly cadence gives the room to tailor everything to you – and thats why you will make lighting fast progress.

You get direct access to my experience, my frameworks, my networks and the the harsh lessons I paid for in blood, sweat and tears building and exiting my own agency.

NEXT STEP

If you want to explore working together, send me a message.

Lets connect on a call and talk about:

  • your current revenue
  • your team
  • your goals
  • your bottlenecks
  • your ideal outcome

If it’s a fit, we’ll do something special together.
If not, I’ll point you in the right direction.